Campaign automations
Automations are when → if → then rules that live inside a campaign.
Triggers
- Contact joins a segment
- Contact opens or clicks a campaign email
- Contact replies or comments on a campaign post
- A form is submitted
- A fixed delay after campaign start
Conditions
Filter by segment membership, lifecycle stage, channel, tags, or any custom field. Conditions are ANDed by default; use a branch for OR logic.
Actions
Send an email, add or remove a tag, move a lifecycle stage, create an inbox task, post a webhook, or wait.
Safety rails
- A contact can enter a given automation once unless you explicitly allow re-entry.
- Frequency capping at the workspace level limits total automated emails per contact per week.
- Quiet hours block sends outside a window you define in the workspace time zone.
- Every automation runs against a test contact before it can be activated.
Last updated 20 July 2026

