Campaign automations

Automations are when → if → then rules that live inside a campaign.

Triggers

  • Contact joins a segment
  • Contact opens or clicks a campaign email
  • Contact replies or comments on a campaign post
  • A form is submitted
  • A fixed delay after campaign start

Conditions

Filter by segment membership, lifecycle stage, channel, tags, or any custom field. Conditions are ANDed by default; use a branch for OR logic.

Actions

Send an email, add or remove a tag, move a lifecycle stage, create an inbox task, post a webhook, or wait.

Safety rails

  • A contact can enter a given automation once unless you explicitly allow re-entry.
  • Frequency capping at the workspace level limits total automated emails per contact per week.
  • Quiet hours block sends outside a window you define in the workspace time zone.
  • Every automation runs against a test contact before it can be activated.

Last updated 20 July 2026