Data privacy and retention

Data residency

Choose EU or US hosting when the workspace is created. Content, contacts, and analytics stay in that region. The choice cannot be changed later without a support-assisted migration.

Retention defaults

Data Default retention
Published content and analytics Lifetime of the workspace
Inbox conversations 24 months
Audit log 24 months
Deleted drafts 30 days in trash, then purged
Backups 35 days rolling

Admins can shorten any retention window in Settings → Privacy. Shortening a window purges anything already past it within 24 hours, permanently.

Subject access and erasure

Search a contact by email in Audience → Privacy requests to export everything held about them, or to erase it. Erasure removes the contact, their conversations, and their event history, and adds a hash of their address to the suppression list so a re-import cannot resurrect them.

Sub-processors and DPA

The current sub-processor list and the standard Data Processing Agreement are available in Settings → Legal, and are versioned — you are notified 30 days before any addition.

Last updated 28 July 2026